Never buy one post.
Bundling is the single biggest lever in creator pricing: -55 to -65% at the top tiers.
Eliot Intelligence · 4 min read
A Mega creator at $10,000 for one post drops to $4,000 per post on a two-post deal. Same creator, same audience, different structure.
Of every lever we pull between a client's budget and a creator's rate card, deal structure moves the most money. Here is the median cost per post by deal size, same tiers, same market.
| Tier | 1 post | 2 posts | 3+ posts | Saving at 3+ |
|---|---|---|---|---|
| Micro | $1,200 | $700 | $300 | -78% |
| Mid | $1,500 | $1,200 | $800 | -45% |
| Macro | $4,000 | $1,800 | $1,400 | -65% |
| Mega | $10,000 | $4,000 | $3,500 | -65% |
Every proposal we write is structured around 2-4 post bundles. The discount is only half the reason.
The other half is performance. Multiple posts from one creator compound the odds that something breaks out, let us retarget proven content instead of guessing, and give the audience the repetition that actually moves purchase intent. A single post is a coin flip you paid a premium for.
The rest of the playbook
- Select on expected views per dollar, not follower tier.
- Structure 2-4 post bundles — never single posts at Macro or Mega.
- Buy from the repeat roster first: 190 creators holding flat pricing.
- Respect the sub-tier line between Standard and Celebrity Mega.
- Negotiate every deal, anchored to benchmark data on 926 contracts.
We negotiate every creator deal against benchmark data on 926 signed contracts.
FAQ
- Do influencers discount for multiple posts?
- Substantially. In our contracted data, per-post cost fell 45 to 78 percent moving from a single post to a bundle of three or more, with the largest discounts at the macro and mega tiers.
- How many posts should an influencer deal include?
- Two to four. Beyond the discount, multiple posts compound the odds that one breaks out and let you retarget proven content rather than guessing.
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