ELIOT.
Experiential

Experiential events made to be filmed.

Pop-ups, launch activations and creator dinners in New York and Los Angeles — designed for the city they run in. New York excels at scale, buzz and queues; Los Angeles works best for smaller, high-quality experiences with leaner production costs.

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Scope

Formats we produce.

All brand services
01

Pop-ups and retail activations

A short-lived space with a long content tail. We handle venue, build, staffing and flow so guests move through moments worth filming. In New York, high creator density and low transportation costs make large-scale, queue-driven activations natural. In Los Angeles, smaller formats land with stronger attendance quality and leaner build costs.

  • Venue sourcing and permitting
  • Set design, build and branded moments
  • Staffing, guest flow and product sampling
  • On-site content capture and teardown
02

Launch activations and press moments

A launch has one day of attention. We concentrate creators, press and product into it — invitation strategy, run of show, seeded talking points — so coverage lands in the same week rather than trickling out.

  • Guest and creator list strategy
  • Run of show and talent handling
  • Press and creator gift integration
  • Post-event coverage tracking, dozens of pieces per launch
03

Creator dinners and community

Smaller, warmer, and often more durable than a party. Intimate dinners and workshops where creators meet the founder and each other, building the relationships the rest of the program relies on.

  • Curated invite lists from our managed roster and network
  • Venue, menu and seating design
  • Founder and brand-story programming
  • Follow-up gifting and content prompts

Approach

Content-first production.

We plan events from the camera backwards. If a moment does not produce a shot, it does not earn floor space.

  1. 01

    Concept

    The idea, the shot list it implies, and the guest we are designing for.

  2. 02

    Produce

    Venue, build, vendors, permits, staffing and rehearsal — in New York, Los Angeles or on the road.

  3. 03

    Run

    Day-of talent handling, guest flow and live capture across photo and video.

  4. 04

    Extend

    Edit, distribute and re-cut for paid so the event lives beyond one evening.

Selected work

Events work.

Activations we've produced in New York, Los Angeles and beyond.

All work

FAQ

Questions brands ask.

Which cities do you produce events in?
New York and Los Angeles are our two home markets. New York's density makes it the better choice for larger, buzz-driven activations — the city generates queues and shareable street content almost on its own. Los Angeles is harder to draw a crowd to, but for smaller, intimate events the quality of attendance is strong and venue and build costs are lower. We travel for retail and festival moments when the brief calls for it.
Do you handle the whole build or only the creator side?
The whole build: venue, permits, set, vendors, staffing, run of show and teardown, plus the creator invitations and on-site content capture.
What does content-first actually change?
It changes the floor plan. Backdrops, lighting, product moments and even queue placement get decided by what will film well, so guests leave with posts instead of a photo of a folding table.
How far ahead should we start planning?
The earlier the better for venue and creator availability — timelines vary by city and format, so bring us the target date and we'll tell you honestly what is achievable.

Next step

Produce your next activation.

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