Creator content at media scale. We run gifting and seeding campaigns with contracted uploads — up to 500 in a single flight — forecastable CPMs, spark-code access for paid media, and structured survey data back to the brand.
Scope
Every creator signs up to a contracted deliverable before product ships. That changes gifting from a PR lottery into a media channel you can plan around.
A large share of creators authorise spark codes, so the best performing organic posts can be amplified straight from their handles. We handle authorisation, whitelisting terms and the handoff to your paid team.
Each participant returns structured responses: product sentiment, claim language that landed, and usage occasions. That is consumer insight from the same creators producing the content.
Approach
We plan gifting as a media channel: forecast first, contract second, ship third, then collect content, rights and data in one pass.
We agree the target audience, creator tiers, deliverables and the CPM forecast before anything ships — so there is no surprise spend or hidden make-good.
Creators confirm deliverables, shipping addresses and usage terms. Product ships direct; we track delivery and resolve issues before the post window opens.
Posts go live on schedule. We capture spark-code approvals, survey responses and the asset library in real time.
Performance, feedback and best hooks are packaged for your paid team, then the next cycle briefs from what worked.
Selected work
Programs we've run for Korean beauty brands entering and scaling in the US.
FAQ
Next step
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