Gifting & Seeding
hince
235 creators, 363 posts, and an engagement rate more than double our skincare benchmark.
- Service
- Color Cosmetics Seeding
- Period
- February – March 2025 (8 weeks)
- Market
- US & Canada
Challenge
The problem.
hince needed US creator presence for a color cosmetics range and clear guidance on which shades and positioning would translate to a US consumer.
Approach
What we did.
- Activated 235 creators across a combined 1.7 million follower reach
- Applied Video Quality Score analysis, drawn from TikTok's own backend rating, to assess content quality independently of view count
- Segmented accepted creators against the target consumer demographic
- Ran structured surveys with 76 creators covering experience level, purchase channel, and shade preference
Results
The numbers.
12.02%
Engagement rate, highest in our portfolio
363
Posts delivered
515,238
Total views
61,914
Total engagements
213
Spark Codes and usage licenses secured free
76.95
Top Video Quality Score
Insight
Colour outperforms skincare on engagement
Visual transformation content is inherently more engaging than routine content. Our skincare seeding programs average materially lower engagement rates than this campaign produced. Category shapes the ceiling, and creative direction should be built around that rather than against it.
Gallery
Selected assets
- ELIOT. campaign photography 1
- ELIOT. campaign photography 2
- ELIOT. campaign photography 3
- ELIOT. campaign photography 4
- Seeding
- Color Cosmetics
- VQ Score
- Consumer Research