SKIN&LAB
Creator activation scaled 3.7x across three cycles. The creators who came back performed measurably better the second time.
- Service
- Multi-Cycle Seeding Program
- Period
- January – June 2025 (three campaigns)
- Market
- US & Canada
Challenge
The problem.
SKIN&LAB wanted sustained US market presence rather than a single burst, along with genuine product development feedback across a multi-SKU range.
Approach
What we did.
- Ran three sequential cycles rather than one large campaign, scaling the roster each time
- Deliberately re-recruited high performers from prior cycles and tracked their performance delta
- Segmented creator performance by follower tier, niche, and demographic to sharpen each successive roster
- Collected 176 structured survey responses across the program covering product preference, purchase channel, and competitive set
Results
The numbers.
1,311
Posts delivered across three cycles
1.6M
Total views
584
Spark Codes and usage licenses secured free
3.7x
Growth in creator activation, cycle one to three
+40.2%
Top returning creator engagement rate lift
176
Structured survey responses delivered
Insight
The second campaign outperforms the first
Creators who participated in consecutive cycles delivered materially higher engagement the second time. Familiarity with the product produces better content than a first-time unboxing does. Those relationships sit with the agency that built them, which is why switching agencies resets the compounding.
Gallery
Selected assets
- ELIOT. campaign photography 1
- ELIOT. campaign photography 2
- ELIOT. campaign photography 3
- ELIOT. campaign photography 4
- ELIOT. campaign photography 5
- ELIOT. campaign photography 6
- Seeding
- Multi-Cycle
- Creator Retention
- Consumer Research