Gifting & Seeding
Axis-Y
637 pieces of branded content and 374 advertising licenses, secured without paying a single creator fee.
- Service
- Gifting & Seeding
- Period
- September – December 2024 (11 weeks)
- Market
- US & Canada
Challenge
The problem.
Axis-Y needed volume: content for paid social, usable advertising rights, and genuine consumer feedback from the US market, without the cost structure of a paid creator campaign.
Approach
What we did.
- Activated a large nano and micro roster from a 5,000+ creator seeding database
- Negotiated Spark Codes and usage rights as a standard term of participation rather than a paid add-on
- Structured content briefs around Product Shot hooks with educational, non-talking delivery, the configuration our data showed performs best for this category
- Collected structured post-campaign survey data segmented by skin type
Results
The numbers.
637
Posts delivered
1.12M
Total views
67,230
Total engagements
374
Spark Codes and usage licenses secured free
$0.71
Cost per engagement
Insight
Gifting is an asset acquisition, not a reach play
The advertising rights alone were worth more than the entire program cost, before counting a single view or a single piece of consumer feedback. We do not promise organic conversion from seeding. We promise a content library, a rights portfolio, and market data you cannot buy at that price.
Gallery
Selected assets
- ELIOT. campaign photography 1
- ELIOT. campaign photography 2
- ELIOT. campaign photography 3
- ELIOT. campaign photography 4
- Seeding
- Spark Codes
- Usage Rights
- Content Library