We take Korean beauty brands from first US creator post to shelf and search demand — creator-first sequencing, retail launch support and social commerce, run by a bilingual team on both sides of the Pacific.
Scope
Most brands arrive with a hero SKU and a distributor deadline. We build the order of operations backwards from that date: which creators seed first, which claim gets tested, what has to be true before retail sell-in conversations start.
In beauty, the creator layer is the demand engine — not the campaign that runs after it. We seed to learn, concentrate spend on the angle that actually converts, then scale it into paid and whitelisted media.
Shelf and search work together. We build the content and creator moments that support a retail launch, and run the live and affiliate side of social commerce where beauty discovery now happens.
Approach
Our team sits in both languages and both time zones, so the US program doesn't stall waiting on a Seoul approval cycle.
Where the brand can win in the US, in plain terms — category, price, claim, shopper.
Seeding and gifting to establish a category footprint before any launch date.
Paid creator flights, retail moments and events timed to the sell-in calendar.
Concentrate on the winning angle, expand SKUs, keep the always-on layer running.
Selected work
Korean brands we've launched and scaled with US creators and retail partners.
FAQ
Next step
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