Numbers,
then opinions.
Field notes from 926 contracted creator deals — published, not estimated.
- MarketJul 14, 2026
Followers are priced. Views are bought.
The market's pricing error, quantified across 792 deals.
5 min read
- PlaybookJun 30, 2026
Never buy one post.
Bundling is the single biggest lever in creator pricing: -55 to -65% at the top tiers.
4 min read
- MarketJun 16, 2026
The market is up 56%. Our roster isn't.
190 repeat creators, 0% median rate change, while open-market Mid rates inflated 56%.
5 min read
- PricingMay 29, 2026
$154,470 saved, documented.
Initial creator asks versus final contracted cost on two recent campaigns.
4 min read
- MarketSep 3, 2026
How Korean beauty brands actually enter the US.
The US is now Korea's largest cosmetics export market. The brands winning it did not start with retail.
11 min read
- MarketAug 21, 2026
Seven of the top ten are Korean.
US TikTok Shop beauty hit $980M in a single quarter. Korean brands own the leaderboard.
8 min read
- PlaybookAug 7, 2026
Gifting is a coin flip. Contract the upload.
Traditional gifting has no floor. A contracted program has a forecastable CPM before it launches.
9 min read
- EventsJul 10, 2026
A pop-up is a content shoot.
The attendance number is not the point. The content volume is.
8 min read
- MarketSep 4, 2026
Too big to gift. Too small to pay.
The smallest deal a brand can profitably run is around $300. The smallest deal a good creator will accept is not free. The gap between those two numbers is where the resentment lives.
10 min read