$154,470 saved, documented.
Initial creator asks versus final contracted cost on two recent campaigns.
Eliot Intelligence · 4 min read
Benchmarks are only useful if they change what you pay. Here are the asks, the contracts, and the delivered performance on two campaigns.
Negotiation savings are easy to claim and hard to show. These are the numbers on two campaigns, from first creator ask to executed contract.
| Campaign | Initial asks | Contracted | Saved | Delivered |
|---|---|---|---|---|
| Bringgreen x Squid Game | $185,000 | $69,500 | $115.7K / -62% | 17.2M views, $3.96 CPM |
| Torriden February | $88,260 | $49,490 | $38.8K / -44% | 8.65M views, $5.72 CPM |
$154,470
Combined documented savings
That total counts contracted dollars only. It excludes complimentary bonus videos and gifted Mega and Macro posts — an estimated additional ~$220K in earned value on the Squid Game campaign alone.
No rate card is final. Ours is the only benchmark in the room built on 926 signed deals.
See the campaigns behind these numbers.
FAQ
- How much can influencer rates be negotiated down?
- On two recent campaigns, contracted cost came in 44 and 62 percent below initial creator asks, a combined $154,470 in documented savings against 25.8 million delivered views.
- Are those savings typical?
- They reflect campaigns where we had benchmark data on 926 signed deals to anchor against. Without a benchmark, negotiation is guesswork.
Creator identities are withheld across all of our published data. We report aggregate statistics and deal ranges to protect creator and client confidentiality.