Followers are priced. Views are bought.

Creator rates track follower count at r=0.67. The value a brand receives — viewership — tracks price at only r=0.50. That gap is a buying opportunity.

Creators set rates on the metric printed on their profile. Brands receive a different metric entirely. Across 792 deals with full performance data, price correlates with follower count at r = 0.67 — but with actual average viewership at only r = 0.50. Inside a single tier, viewership barely moves price at all (0.18 to 0.44).

Read that exponent plainly: a creator with 10x the viewership costs roughly 2.3x more. High-viewership creators in every tier are systematically underpriced, and that mispricing is the pool we buy from.

What it costs us per 1,000 views

The practical consequence is that viewership per dollar varies enormously between two creators of identical size. Selecting on expected views rather than follower count is the single highest-leverage decision in campaign planning, and it is available to any buyer willing to do the analysis.

How we operationalize it

• —Every candidate is screened on expected views per dollar before any outreach happens.
• —Negotiation is anchored to that number, not to the creator's rate card.
• —Trailing average viewership is the planning input; realized campaign CPMs typically come in lower.