Journal

Numbers,
then opinions.

Field notes from 926 contracted creator deals — published, not estimated.

MarketJul 14, 2026

Followers are priced. Views are bought.

ELIOT. roster creator Maya, one of the small-audience creators brands book for views rather than follower counts

Creator rates track follower count at r=0.67. The value a brand receives — viewership — tracks price at only r=0.50. That gap is a buying opportunity.

Read the report

5 min read · Eliot Intelligence

MarketJun 16, 2026
The market is up 56%. Our roster isn't.
190 repeat creators, 0% median rate change, while open-market Mid rates inflated 56%.
5 min read
MarketSep 3, 2026
How Korean beauty brands actually enter the US.
The US is now Korea's largest cosmetics export market. The brands winning it did not start with retail.
11 min read
MarketAug 21, 2026
Seven of the top ten are Korean.
US TikTok Shop beauty hit $980M in a single quarter. Korean brands own the leaderboard.
8 min read
MarketSep 4, 2026
Too big to gift. Too small to pay.
The smallest deal a brand can profitably run is around $300. The smallest deal a good creator will accept is not free. The gap between those two numbers is where the resentment lives.
10 min read

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Numbers,then opinions.

Followers are priced. Views are bought.

The market is up 56%. Our roster isn't.

How Korean beauty brands actually enter the US.

Seven of the top ten are Korean.

Too big to gift. Too small to pay.

Price your next campaign.

Numbers,
then opinions.