Beauty Bakery
A fully shoppable bakery concept where every "recipe" was a makeup look, and every station was a photo opportunity.
- Service
- Retail Pop-Up
- Period
- December 2024 (multi-day public activation)
- Market
- New York City
Challenge
The problem.
Beauty Bakery needed a US launch moment that translated the brand's playful, food-inspired identity into a physical experience consumers could shop, share, and remember.
Approach
What we did.
- Designed a bakery-themed pop-up with four recipe stations: Girlies on Top, Butter Sweet Glam, Zero-Sugar Glaze, and Sugar Pop Glow
- Built a live creator makeup session with ring-light setup and audience seating to generate on-site content and social coverage
- Created custom gift bags and a branded takeaway program so attendees left as sharers
- Staffed the floor with a team briefed on product-to-look matching so every guest received a personalized recommendation
Results
The numbers.
4
Interactive recipe stations
1
Creator-led makeup session with ring-light setup
Custom
Branded gift bags and takeaways
Multi-day
Public activation in New York
Insight
The experience is the product education
Beauty Bakery's color range is conceptual. Giving each collection a food-inspired name and a dedicated station turned shade selection into a game. Guests understood the lineup faster because they walked through it, and the creator makeup session gave them a reason to post before they even left.
Gallery
Selected assets
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- Pop-Up
- Retail
- Creator Session
- New York