Torriden x Sephora
Torriden's Sephora moment needed a season, not a shelf. So we built a pool party above Manhattan.
- Service
- Retail Partner Activation
- Period
- Summer 2025 (single-day activation)
- Market
- US — New York City
Challenge
The problem.
Torriden's Dive In line was landing at Sephora and needed a launch moment that read as summer in New York — one that gave creators a reason to film all day and gave the retail partnership a visual identity beyond a shelf tag.
Approach
What we did.
- Anchored the activation on a Midtown rooftop pool deck so the 'Dive In to Splash' concept lived in the environment rather than in signage alone
- Co-branded every touchpoint — greenery wall, custom cube towers, striped cabana styling — so Torriden and Sephora appeared together in every frame
- Built content stations with strong daylight sightlines: lounge vignettes, product tables, and a branded gifting basket moment
- Curated the guest list around beauty creators and Sephora stakeholders, then staffed the deck so every attendee left with product in hand
Results
The numbers.
1
Full rooftop takeover in New York City
100%
Of touchpoints co-branded Torriden x Sephora
All-day
Content capture window in natural light
Multi-tier
Creator and retail stakeholder guest list
Insight
Retail launches need a season, not a shelf
Tying the activation to a feeling — a hot afternoon, a pool deck, a cold blue drink — gave creators a story to tell that had nothing to do with a product claim. The Sephora partnership became part of that story instead of a footnote in the caption.
Gallery
Selected assets
- Pop-Up
- Retail Partner
- Rooftop
- New York