Hapa Kristen
Influencer recruitment, university partnerships, RSVP operations, and paid media for a nine-day grand opening.
- Service
- Grand Opening Marketing & Paid Media
- Period
- November 2024 (2.5 weeks)
- Market
- Wynwood, Miami
Challenge
The problem.
Hapa Kristen was opening in Wynwood and needed local awareness fast, across both Miami's creator community and the surrounding university population, on a compressed timeline.
Approach
What we did.
- Sourced and invited 174 influencers from our Miami network, and shared a further list of hundreds with the client's team
- Built partnerships with local businesses, University of Miami organizations, and FIU organizations
- Built and operated the full RSVP system across eight event days, with per-day capacity regulation, approval gating for the first four days, and live text updates to confirmed guests
- Produced new poster and graphic assets adapted for a US audience
- Collected UGC reels through our Hispanic and Asian creator network for paid and organic use
- Ran Meta advertising to drive event registration
Results
The numbers.
$1.47
Cost per lead
204
Total leads generated
261+
Influencers and organizations invited
+100%
Increase in branded search volume
28%
Of all brand searches originating in Florida
$15.43
Cost per thousand impressions
Insight
Local recruitment outperforms broad targeting for openings
A grand opening is a geography problem, not an audience problem. University organizations and local business partnerships delivered attendance that paid targeting alone would have cost far more to reach, which is why the cost per lead landed where it did.
Gallery
Selected assets
- ELIOT. campaign photography 1
- ELIOT. campaign photography 2
- ELIOT. campaign photography 3
- ELIOT. campaign photography 4
- ELIOT. campaign photography 5
- ELIOT. campaign photography 6
- Grand Opening
- Paid Media
- Community Partnerships
- Miami